| Term........................... |
Collateral |
PGID#..........10610000 0100 |
| In the Context of........... |
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Term Type....Root 1 |
| Also See In Context of... |
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| Note............................... |
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| Definition........................ |
Printed marketing and advertising pieces for use in direct request and personal contact, not in publications. |
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| Additional Info............... |
Often reflects a larger broadcast, print or direct mail campaign. May include leaflets, brochures, pamphlets and business cards, among many other possible uses. However, collateral is often misunderstood to comprise an even longer list of uses. Listing individual uses May be more practical for most licensing situations. |
| Term In Use................. |
"collateral is delivered directly to the consumer or dealers rather than via mass media." |
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| Variations...................... |
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| Plural............................ |
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Note: Synonyms, antonyms & related terms coming soon
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| PLUS Usability Rank....... |
Caution |
| Preferred Term.............. |
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