| Term........................... |
Point of Purchase |
PGID#..........10340000 0100 |
| In the Context of........... |
|
Term Type....Root 1 |
| Also See In Context of... |
|
|
| Note............................... |
|
| Definition........................ |
Sales, marketing, advertising, or other promotional piece placed at the location where a product or service is sold, often on a retail counter, near a cash register or front door. |
|
| Additional Info............... |
|
| Term In Use................. |
"The point of purchase use he had in mind included printing the image on a counter card for placement by the cash register." |
|
| Variations...................... |
POP |
| Plural............................ |
Points of PUrchase |
|
Note: Synonyms, antonyms & related terms coming soon
|
| PLUS Usability Rank....... |
None |
| Preferred Term.............. |
|
|
